The customer's Tuesday
Everything doesn't happen online. Around here a yard sign in the lawn where you just finished a job, a truck door that sits in a driveway for two days, a menu on the table, and a business card somebody keeps in a drawer still do real work. What kills them is when they don't match: a beautiful card, a website from 2011 and a sign with the old phone number. The customer who saw all three doesn't know which one to believe.
So the print work here starts from the website, not from a template. Same colors, same type, same phone number, same hours. A restaurant's menu and its window sign should agree with its Google listing. A salon's appointment card should look like its booking page. A farm's road sign should use the same words as its listing, so the visitor who searched from a phone recognizes the place when she pulls in. That's the whole discipline: one business, wherever the customer meets it.
What Print & Branded Materials covers
- Business cards. The one thing you hand somebody across a counter. Worth getting right.
- Yard signs and job signs. A sign in the yard where you just finished a job is the cheapest advertising in the trade.
- Truck lettering and magnets. Your truck sits in a driveway for two days. Make it count.
- Logos and brand refreshes. If your logo was made in 2004 in Word, it's quietly costing you every time somebody sees it.
- Flyers, menus, door hangers. Still effective, still cheap, and still underrated for local service businesses.
How it works, step by step
Start with what you already have
If you've got a logo and colors that work, I build around them rather than talk you into a rebrand you don't need. If the logo was made in Word in 2004, I'll say so gently, because it's quietly costing you every time somebody sees it. A logo alone is $600; a full identity refresh with colors, type and a one-page guide is $1,200.
Design it to match the website
The card, the sign, the truck and the website should look like one business. I design the print to the same colors and type as your site, so the customer who saw your yard sign and then looked you up on a phone knows they're in the right place.
Proof it on paper, not on a screen
Colors and sizes lie on a screen. Before anything prints, you see a real proof, and for signs and truck lettering I measure the actual surface. A sign that's readable from across the street is a different design from one that isn't.
Print it, or hand you the files
Both work. I can hand you print-ready files for your own printer, or handle the printing and hand you the boxes. A business card bundle, design plus 500 printed, is $250; the print bundle with cards, a flyer and a yard sign design is $400.
Local pickup, or I'll drop it off
In Winchester you can pick it up, or I'll bring it by. For the towns around, I'll drop it off when I'm out that way for a Blueprint Session.
Who this is for
Not one kind of business. I work with restaurants, shops, clinics, offices, venues, farms, churches and the trades, and the work bends to each one:
- A restaurant — menus, table cards, a window sign with the hours that match Google.
- A shop — business cards at the counter, bags, a sign that says what you are from across the street.
- A clinic or a salon — appointment cards, a door sign, a refreshed logo that isn't from 2004.
- A realtor or an office — cards, yard signs, a folder somebody keeps.
- A venue or a farm — a sign at the road, a brochure for the tour, the printed piece a couple takes home.
- A church or a nonprofit — banners, door hangers, the fall-festival flyer.
- A contractor — truck lettering, job-site yard signs, the card that goes in the drawer.
Say you're opening a salon in Georgetown
The logo is done and the website is built; now the physical things have to match it.
Here's the print order for opening week.
- A door sign with the hours that match the Google listing to the minute, sized so it reads from the sidewalk on South Broadway.
- A business card bundle, 500 printed, design included, at $250, with the booking link and the phone number on the front where somebody can see them without turning it over.
- Appointment cards in the same colors.
- A small window decal with the logo, because new residents driving past in their first weeks are looking for anything that says 'open.'
- A flyer for the neighborhood mailboxes in Canewood and Cherry Blossom, the print bundle with cards, flyer and a yard-sign design at $400.
Everything proofed on paper before it prints, because colors lie on a screen, and everything in the same type and colors as the site, so the customer who kept the card and then looked you up on a phone knows she's in the right place.
Local pickup in Winchester, or I'll bring the boxes when I'm out that way.
What print won't do
It won't make up for a website that fails the parking-lot test; the customer who keeps your card will look you up on a phone before calling.
And a beautiful sign with the wrong hours on it is a beautiful way to lose a customer.
Print works when it matches everything else and says the same true things.
Print and signs for Winchester and Clark County
A lot of local business still happens on paper and on the side of a truck. Business cards at the counter, a yard sign after the job, a door hanger on the street you just worked, lettering people see at every stoplight in Winchester.
I design them to match the website so the whole thing looks like one business, and I handle the printing.
A business card bundle, design plus 500 printed, is $250; the print bundle with cards, a flyer and a yard sign design is $400; a logo alone is $600. All on the pricing page. Local pickup in Winchester, or I'll drop them off.
A card I designed and printed for a client, on the services page.
The business card on the services page is one I designed and produced for a Kentucky woodshop client, to match the site I built him. Same colors, same type, so the card and the website read as one business.
Where I work