The night a roofing website earns its money
Most of the year a roofer's website confirms a referral: a neighbor mentioned you, the homeowner looked you up, the site looked real, they called. Then the wind comes through.
For three days everybody with a tarp on the roof is searching from a phone, on a cell signal, half of them standing in the driveway looking up. That's when a slow site with a picture of a phone number instead of a button costs you the whole season.
So I build for that night.
- The page loads in about three seconds on one bar.
- The number is a button at the top and in a bar at the bottom of every page.
- The first screen says roofing, says the towns, says call.
- And the photos are your crew on your roofs, because a homeowner picking a roofer after a storm is picking who to trust with the biggest thing they own.
What's on a roofing site I build
- A page per service, named the way a homeowner searches: roof replacement, roof repair, storm damage, gutters, metal roofing, whatever you actually do.
- A service-area page naming the counties and towns you'll roll to.
- Real before-and-after photos, organized so the after is obvious.
- A short, honest section on insurance claims if you handle them, in plain words.
- And a Google listing that matches the site exactly, because after a storm the map pack is where the calls come from.
What it costs
A single-page roofing site is $850. The five-page site most established roofers need is $2,600 and takes two to four weeks.
Both carry the $100-a-month care plan, which matters more for a roofer than for most: when the storm hits, the site is up, fast, and I'm one text away if you need the "storm damage" page moved to the top that night. Every price is on the pricing page.
What a roofer's website gets from me.
- Three seconds on one bar. Tested on a cell signal in a parking lot before launch. After a storm, that's the whole game.
- Tap to call, everywhere. Top of every page and a bar at the bottom on phones. No copying a number down in the rain.
- A page per service. Replacement, repair, storm damage, gutters, metal. Named the way homeowners search.
- Your crew on your roofs. Real photos, real before-and-afters. Never a stock crew.
- The towns you roll to. A real service-area page. 'We serve Central Kentucky' doesn't rank and doesn't reassure.
- Storm-night support. Care plan included: hosting, backups, and me one text away when the wind comes through.
A roofing website: the published numbers
| $850 | Single-page roofing site, published price |
|---|---|
| $2,600 | Five pages with a page per service and a service-area page |
| 15 | Search clicks in month one on the live roofing site below — Search Console, Aug 2026 |
Full Construction Roofing, Winchester. Built by me. Live right now.
This is a roofing site I built, live since July 2026 on the company's own domain. Real crew, real roofs, a page per service, tappable phone, correct schema, and a Google listing that matches. It had no history and no ad budget, and Google Search Console counted fifteen clicks from search in its first full month.
Pull it up on your phone, on a cell signal, and time it. Then tap the number.
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