The short answer, with real 2026 numbers: in Kentucky, a professionally hand-built single-page website runs about $850, a five-page local business website about $2,600, and a larger site with service and location pages about $4,500 — plus Kentucky's 6% sales tax, which genuinely applies to website work and should be shown to you as its own line, not buried in the total. Those are my actual published prices, not industry averages.
The longer answer is why quotes for what sounds like the same website swing from $500 to $15,000 — and most people asking have already collected two quotes that far apart. That's not you being confused. That's the industry being genuinely opaque.
So here's the honest version.
Why the range is so wide
A website quote is really four things bundled together, and different shops weight them completely differently:
- How many pages — a one-page site and a ten-page site are different amounts of work.
- Who writes the words — if you write them, that's cheaper. If somebody has to interview you and write them properly, that's real hours.
- Where the photos come from — your phone, a shoot, or stock (and I'd argue against stock).
- Whether anybody set it up to be found — a pretty site nobody searching for you will ever see is a brochure, not a website.
The $500 quote is usually a template with your logo dropped in and nothing done to the fourth item. The $15,000 quote is usually an agency with an office, account managers, and overhead you're paying for whether you use it or not.
What I charge, and why it's on the website
My prices are published on the pricing page, which is unusual in this business and deliberate. If a marketer won't tell you a number until they've had a call with you, the number depends on what they think you'll pay. Mine doesn't.
The short version: a single-page site starts at $850. A five-page local business website is $2,600. A bigger site with service and location pages is $4,500. Kentucky charges 6% sales tax on website work — that's the state's, not mine, and I show it as its own line rather than hiding it in the total.
And if you're wondering whether any of this matters in a county our size: I checked — half the locally-run restaurants in Clark County have no working website at all.
The question worth asking instead
Not "how much is a website." Ask what it needs to do. A roofing company that needs to catch storm calls at 9pm needs something different from a salon that needs to fill Tuesday afternoons. One of those might genuinely be an $850 one-pager. The other probably isn't.
That's most of what happens in a Blueprint Session, and it's free — including the part where I sometimes tell people they don't need a new website at all.