Google & Meta Ads
Paid ads, run honestly
Ads work when they're pointed at the right people and the page they land on does its job. They waste money very quickly when either half is wrong.
What that means in practice
What Google & Meta Ads covers
No markup on your ad spend
Money you spend with Google or Meta goes to Google or Meta. I don't take a percentage. You pay me for the work of running it, not for the privilege of spending your own budget.
You own the ad accounts
In your name, on your card. If we stop working together you keep the account, the history and the data.
The landing page matters as much as the ad
Sending paid clicks to a slow homepage is how ad budgets disappear. I'd usually rather fix the page first.
Start small and prove it
There's no reason to spend a thousand dollars finding out whether something works when two hundred will tell you.
Honest reporting
What it cost, what it produced, and whether I'd keep doing it. If it isn't working, I'll say so.
Straight answers
Questions I actually get asked.
How much should I spend?
Less than you think, at first. I'd rather run a small budget long enough to learn something real than a big one that burns out in three weeks.
Will you take a cut of my ad spend?
No. It's one of my published honesty rules, because taking a percentage creates an incentive to talk you into spending more — and I'd rather not have that incentive.
Where I work
Across Central Kentucky.
The Blueprint Session
Let's spend thirty minutes on your business.
No pitch, no charge. I'll look at your site, your Google listing and what your competitors are doing, and tell you plainly what I'd fix first. If you can do it yourself, I'll show you how — and if you don't need me yet, I'll say so.