The blog
Straight answers, in plain English.
Every one of these started as a question somebody actually asked me — at a counter, on a job site, or in a Facebook comment. If you're wondering it, somebody else is too. No email signup, no gated PDF. Just the answer.
All posts
What a small business website actually costs
Why quotes swing from $500 to $15,000 for what looks like the same thing — and how to tell which one you're being sold.
Read it → Web designWhy your website has about three seconds
Most people find you on a cell signal in a parking lot. Here's what that means for your site, and how to check yours today for free.
Read it → Web designWhat belongs at the top of your homepage
Three things, and most local sites are missing at least one. The five-second test I run on every site somebody sends me.
Read it → Plain-English fixYour phone number should be a button
A two-minute fix that a surprising number of local websites still get wrong — and it costs real phone calls.
Read it → Web designStock photos are quietly costing you
In a town this size people recognize a fake instantly. What to shoot on your phone instead, in about twenty minutes.
Read it → Straight talkDoes my business actually need an app?
Almost always no — and I'll explain exactly what people mean when they ask for one, and the cheaper thing that does the same job.
Read it →Got a question that isn't here?
Ask me. If it's a good one it usually turns into the next post — and you'll get the answer either way, free.